Social Media Not a Platform for Narcissism

Social Media Not a Platform for Narcissism

Contrary to popular belief, social media is not a platform for self-love. Or maybe it started out that way and still is for the average Joe out there. However, it can’t be for business. Regardless of its beginnings and continued use by the general public, social media...
4 Key Analytics Metrics for Content

4 Key Analytics Metrics for Content

If you’ve worked at all with SEO (search engine optimization) and analytics (Google Analytics, most likely), then you’ve seen how analytics metrics can give you an overview of the traffic to your website. However, SEO and analytics is a full-time position at many...
How to Find Your Target Audience Online

How to Find Your Target Audience Online

If you can’t find your target audience online, you can’t craft your content marketing and SEO (search engine optimization) strategy around them. But how do you find them? The trick is to poke around online and in your analytics reports to see who’s active and where....
2 Core Principles of SEO

2 Core Principles of SEO

SEO. Search engine optimization. The thing that everyone talks about but hardly anyone can explain. One the one hand, SEO is as complicated as everyone says—it’s got a lot of moving parts. On the other hand, SEO is pretty simple—you can boil it down to core...
SEO Chop Shops

SEO Chop Shops

Some of these services are actually OK and can produce good quality work if monitored for quality control. In fact there are a very small handful of SEO fulfillment companies that do exceptional work, but the vast majority are low-quality chop shops. —Moz...