Category: Branding & Marketing

Companies need to provide value to customers with their messaging. However, data-driven content marketing is changing the way they do that. Instead of scattershot messaging that goes to every customer,...

High-touch marketing is all about creating relationships between your company and your customers. As with any relationship, a strong bond comes through meaningful communication. The better your content marketing, the...

Content marketing is less about marketing and more about relationships with customers—through online content that provides value to your customers.

Social media isn't a platform for narcissism. For companies, it's a serious, very important tool for communicating with customers.

For good SEO, you need a website that search engines can easily read with content that is expert and valuable for your customers.

The S in SEO does not stand for Shyster, but many supposed SEO firms are selling snake oil, not good SEO marketing. There are no shortcuts to good SEO.

Brand is more than marketing. It's your company's personality, character and reputation. It's not something you conjure up, it's something you reveal.

Viral marketing - getting your marketing to go viral - is difficult but not impossible if you use these six tactics.