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How effective are your marketing dollars?

Advertising your business in today’s world is easier in some ways and more challenging in others. It’s easier because going online allows you to reach the exact audience you’re looking for – but it’s harder because there are a plethora of expensive options. Success is dependent on accurate tracking, and it’s just time-consuming.

Whether you’re looking to improve your content strategy, expand to different channels, or take a more data-driven approach, Avitus Group has a diverse team of marketing and branding experts to help you confront each challenge more effectively – ranging from à la carte offerings to full small business or enterprise marketing management.

Let us show you how we can help.

Small businesses don’t usually have the resources to spend much time developing a brand identity, but creating a unique personality for your company is an essential step in building a relationship with your customer base and developing notoriety across your industry. When implemented successfully, a great brand strategy shows people not only what you do, but how you do it.

Avitus Group branding experts take the following steps to reinvigorate your brand:

Conducting a discovery session to understand your history, current strategy, and future goals.

Analyzing where your current marketing efforts and brand identity could be doing more work.

Making recommendations and determining a more beneficial brand strategy.

Exploring new brand identity
components and messaging,
including developing new materials.

Whether you operate a brick-and-mortar storefront or only do business online, having some sort of web presence is now essential for getting noticed, driving foot traffic, and building trust with your audience. Our team works with you to create a customized website that takes your specific business goals into account, helping you to effectively bring in those conversions.

Avitus Group’s website development team takes an in-depth approach:

  • Consultation to understand your specific needs and brand.
  • Unique new design created for you by our talented designers.
  • Effective, cutting-edge development to bring your website to life in a lasting way.
  • Customized copy to capture your brand and drive conversions.
  • Collaboration with you to make sure we get it right.

The next step in developing a comprehensive online presence is to make sure you’re utilizing the rich digital marketing avenues to your advantage. Bypassing the overwhelm and confusion that arises from trying to navigate marketing on your own, our team will help you cherry-pick effective strategies to come up with a plan that uses your budget wisely to bring in the highest ROI possible.

Avitus Group’s Team are well-versed in the following:

  • Search marketing, including SEO development.
  • PPC advertising, including Google AdWords, Remarketing, and AdRoll.
  • Social media marketing, including Facebook, Linkedin, Twitter, and Instagram.
  • Content marketing, including blog posting and newsletters.
  • eCommerce development and marketing.

Because of its presence in virtually any advertising implementation, messaging is an important piece of marketing strategy today. When you work with Avitus Group, you have access to writers who understand your goals and are knowledgeable in SEO best practices. Your content will be value-based, strategic, and written as if it were coming directly from you — speaking straight to your customers and effectively driving more sales.

Avitus Group copywriting offerings include:

  • SEO-focused website copy, landing pages, and blog posts.
  • Sales-driven case studies, white papers, and technical pieces.
  • Press releases, brochures, print ads, newsletters, and direct mail outreach.
  • Product descriptions for print catalogs and eCommerce websites.
  • Business letters, proposals, employee manuals, and other important communication.

Whether it’s custom logo design, large-format signage, or visual advertising material, strong creative representation sets you apart from your competition. Our graphics team at Avitus Group has worked across a large range of industries to develop elements that not only look sharp, but strategically work to build each company’s brand identity.

Avitus Group’s graphic designers can help you with:

  • Logo development
  • Packaging design
  • Interior and exterior signage
  • Vehicle wrap design
  • Tradeshow displays and materials
  • Print ad, brochure, catalog and specialty publication design, and custom illustration
  • Digital graphics for websites, online banners, online ads, and social media

When you’re looking to fill seats at your next event, raise awareness about a new product or service, or gain support for philanthropic initiatives, PR is a great way to affect brand recognition in your community and network.

Avitus Group strategists take a skillful approach to affecting PR tactics:

  • Coordination and distribution of press releases to local and national media.
  • Contact and coordination with media.
  • Brand monitoring to discover possible PR opportunities.

Video and audio content for traditional media outlets like radio and television has long been a tried and true way to reach your target audience wherever they seek entertainment, whether it’s driving home from work or watching the evening news. In various online channels, multimedia content is also considered one of the most effective ways to reach today’s audiences. When the time is right for a creative campaign in either of these channels, the Avitus Group marketing team will help you make the right decisions, relying on the expertise of trusted photographers, videographers, production teams, and editors, to ensure that your content engages and drives sales.

Our team coordinates the following multimedia content logistics:

  • Creation of scripts, shot lists, storyboards, and other key elements.
  • Hiring of on- and off-camera talent and voiceover professionals.
  • Ordering and selecting of sound beds, special effects work, graphics & illustrations, etc.
  • Overseeing production team to manage budget and meet deliverables.

 

Be heard everywhere

Avitus Group Marketing Services

When you become an Avitus Group Marketing client, you benefit from a comprehensive, multi-channel strategy that includes attention to brand awareness as well as lead generation. Starting with an in-depth consultation, we can evaluate how well your marketing dollars are currently working for you, then make recommendations about how you can improve your ROI without exceeding your existing budget. We focus on interpreting our strategy and results via detailed reporting. We can also offer you expertise in a variety of different marketing components from digital to traditional — all while taking into account your conversion goals and unique brand identity. Schedule a personal consultation today.

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