Category Archives: Branding & Marketing

SEO and Its Checkered Past

SEO has a history of black hat tactics, including keyword stuffing and bogus links -

Your Brand Is Always on the Clock

A company's brand is like its reputation, and it doesn't take any time off. It

Don’t Create Your Brand, Reveal It

Brand is more than marketing. It's your company's personality, character and reputation. It's not something

Understand Your Customers, Speak to Them

In today's cyber world, companies have to connect with customers through online content. To connect,

3 Key Types of Messaging

Three key types of marketing messaging are traditional (trade publications, advertisements, etc.), online communications and

A Brief Tutorial on Google and SEO Marketing

SEO marketing is all about having a good website that's optimized for SEO and putting

Online Messaging First and Only Communication

In today's cyber world, online messaging is often the first and only communications companies have

Marketing Tips for a Slow Economy

Companies have a better chance of weathering economic downturns by investing in marketing as an

6 Characteristics of Viral Marketing

Viral marketing - getting your marketing to go viral - is difficult but not impossible

Tips for Choosing a Web Development Firm

The web development firm you choose to create your website is an important part of

Tips for Social Media Policies

Social media policies can help protect your company when employees use social media, which is

Start Social Media With a Plan

Social media can be a double-edged sword, and starting social media marketing without a plan

Engage Customers with Inbound Marketing

Inbound marketing engages customers online through valuable information, with less money, more effectiveness and less

Creating an Effective Call to Action

Your call to action is key for prompting potential customers into contacting you. Here are