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Companies need to provide value to customers with their messaging. However, data-driven content marketing is
High-touch marketing is all about creating relationships between your company and your customers. As with
Content marketing is less about marketing and more about relationships with customers—through online content that
Good marketing is a true story that captivates people and gets them to change their
Marketing is about making a connection with customers. If your messaging isn't transparent, customers won't
Good marketing is a story - a true one. If your marketing rings false, customers
Social media isn't a platform for narcissism. For companies, it's a serious, very important tool
Analytics metrics are vital because they show how well content performs, enabling you to adjust
You have to know who your target audience is and where they live online. To
For good SEO, you need a website that search engines can easily read with content
Good SEO firms work closely with you to understand your business and create a multi-faceted
The S in SEO does not stand for Shyster, but many supposed SEO firms are
SEO has a history of black hat tactics, including keyword stuffing and bogus links -
A company's brand is like its reputation, and it doesn't take any time off. It
Brand is more than marketing. It's your company's personality, character and reputation. It's not something
In today's cyber world, companies have to connect with customers through online content. To connect,
Three key types of marketing messaging are traditional (trade publications, advertisements, etc.), online communications and
SEO marketing is all about having a good website that's optimized for SEO and putting
In today's cyber world, online messaging is often the first and only communications companies have
Companies have a better chance of weathering economic downturns by investing in marketing as an
